1. What is the decision facing Kodak? Kodak company faces proximo challenges-it give the bounce non erect withal but must look for more(prenominal) than strategic opportunities in the future. 2. What factors are important in understanding this decision delegacy? Kodak must continue to develop new products. They need to recruit other opportunities to cast up its share of the digital photograph securities industry. Kodak pull up stakes have to continue innovating to pillow an option for customers in the future and enhance the companys chances of survival. 3. What are the alternatives? First, Kodak needs to increase investment in non- get a line areas of the business. envision areas just bring tiny profits to the company and these fine separate of profits are not enough to advocate Kodak to develop other business. Second, Kodak opinionated to consumers launched a series of models of digital cameras and inkjet printers, and Fuji, HP, Canon and other digital business area in front of the contest. Doing like this, consumers can compare these companies products and do a right choice. Good products ever so are not afraid to be compared. Third, corporate would corporate restructure.

The original hold image department, medical imaging department, mercantile video image reorganized for commercial, commercial printing, medical imaging, digital and film imaging systems, digital imaging and technology department of five parts in Kodak. Reorganization departments give more details to employees and consumers. Employees would live on what are responsibilities for them and consumers would know which departments should they find to do business with. It makes lite to complete their goals of ea! ch departments. Fourth, Kodak is no prolonged do long investment to the conventional film business. In this modern society, digital cameras do well in digital market. Most of state dont pay more attention on traditional film. Fifth, Chinese market is a large market that Kodak should develop it. They decided to do the traditional business and digital...If you wishing to get a full essay, direct it on our website:
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